droppTV - Senior Graphic designer/Creative Director
Creative Direction, User Interface (UI) Design, User Experience (UX) Design, Logo Design, Brand Identity Design, Advertisement Design, Environmental Graphic Design, Web Design (for websites), Prototyping and Rapid Prototyping, Marketing Collaterals, Environmental Graphic Design (e.g., signage, environmental branding), Environmental Graphic Design, Art Direction, Language Localization, Visual Merchandising Design, Design Strategy and Consulting, Social Media Graphics Design, Motion Graphics Design, Video Editor
During my tenure at droppTV, I served as a Graphic Designer, and a design Consultant, leading marketing initiatives for prestigious clients such as Paramount, Universal Music, and Netflix. In addition to overseeing teams and providing art direction, I organized employee meetings and communications within the marketing department. Utilizing Adobe Creative Cloud and design software, I crafted a diverse range of graphics, videos, and layouts for various projects, including media, logos, websites, advertisements, and applications. Moreover, I played a pivotal role in developing and reviewing final concepts, and making decisions about fonts, images, colors, compositions, and copy tailored to each campaign and project. As a Design Consultant, I collaborated with external agencies, art services, web designers, and marketing colleagues, offering strategic insights and solutions. Leveraging my creativity, I contributed to idea generation and solution development, fostering project growth and success. Additionally, I designed user interfaces with AR, platform, E-commerce, and technical elements, ensuring seamless functionality and enhancing user experience. My responsibilities also extended to creating high-quality UX solutions through wireframes, visual designs, flow diagrams, storyboards, and prototypes, and consulting product teams and developers on UX methods and testing to optimize user behavior analysis and experience.
Logos
NYC BILLBOARD SIGN DESIGN:
NETFLIX - SHOPPABLE INTERFACE PROPOSALS
NETFLIX - SHOPPABLE INTERFACE PROPOSALS
AR DESIGN SOLUTIONS - Emerging Media
An AR solution implementing streaming service concept proposal for Paramount+:
An AR Application concept proposal for 1800Flowers, digitizing their business:
$DROPPS CAMPAIGN