JEFRE POP UP
Brand Identity, Brand Strategy, Logo Design, Logo Animation, Art Direction
Presenting JEFRE's brand – a vibrant tapestry of creativity woven by the celebrated Orlando artist, reflecting a dynamic exploration of colors, shapes, and forms. The JEFRE logo embodies the essence of a spirited journey through art and health with lively shapes and hues. Collaborating with a team of dedicated designers, including myself, a design was meticulously crafted that encapsulates boundless imagination while echoing personal narrative. Central to the brand strategy was seamlessly merging artistic vision with life experiences, including a journey with heart health. Drawing inspiration from JEFRE's roots in the Philippines, the color scheme pays homage to the vibrant hues of his homeland, infusing the brand with cultural richness and personal significance. Additionally, JEFRE's POP UP exhibition was made possible with the support of AdventHealth, a leading Orlando hospital. Their sponsorship not only provided a platform for showcasing JEFRE's art but also allowed him to raise awareness about heart health and self-care, aligning with his journey and mission to inspire others through creativity. Furthermore, the shapes and art created by JEFRE, in collaboration with other talented designers, are deeply intertwined with the spirit of Orlando, where he grew up. Each piece reflects the city's diverse culture, vibrant energy, and artistic legacy, further enriching the brand's connection to its hometown. Welcome to JEFRE's POP UP exhibition at MALL AT MILLENIA Orlando, Florida – where art, health, and inspiration converge to ignite the senses and nourish the soul.
